Posts by Ross McCulloch
Carebnb – 4 lessons learned from the Airbnb ebola spoof
[dc]I[/dc]n a very strange move this is my second blog post in as many days about a non-profit spoof Airbnb website. My post yesterday looked at lessons learned from Barnardo’s interesting #Carebandb campaign. Their campaign highlights the often squalid living conditions many care leavers face. One of my major concerns with the campaign was the fact…
Read More5 lessons learned from Barnardo’s #carebandb spoof website
[dropcap]B[/dropcap]arnardo’s have just launched their fantastic #carebandb campaign to highlight the state of housing provision that care leavers face across the UK. Mimicking Airbnb, the campaign was devised in-house and is brilliantly executed. This type of campaign could be delivered relatively cheaply by most charities – what are the lessons learned? [mark]1. Provide a rich…
Read More