Social media will play a key role in the outcome of the 2012 US Presidential Election. Who will come out on top – Mitt Romney or Barack Obama? Our infographic highlights the key stats from the campaign, showing who wins the major social media battle grounds. You might be surprised! VIEW FULL SIZE. Feel free…

If you’ve been following this blog you’re probably a little dissapointed at the level of activity recently. I’ve not posted here in a while because I’ve started using rossmcculloch.com for my personal thoughts, I’ve been busy organising Be Good Be Social and, most importantly, I’ve been taking on a lot of new client work. The Third…

If you’re even remotely interested in social media then a trip to Like Minds 2010 should be in your diary. It’s worth the £50 entry fee just to hear Steve Bridger speak. Despite the general awesomeness of the Like Minds event, one element leaves a rather sour taste in the mouth – The Like Minds…

If you’re interested in all things non-profit and social media then grab a coffee and have a gander at these five ludicrously useful and interesting blog posts… 50 Social Media Tactics for Non-Profits Chad Norman provides 50 easy-peasy tactics which will help your charity meet the objectives of its social media strategy. If you’ve not…

I’ve not posted on here for almost a month as most of my spare time has been taken up organising Glasgow Twestival Local 2009. All the hours the volunteer team have ploughed in to planning the event are definitely going to be worthwhile. If you have plans for 10th September 2009 scrap them now. Whatever…

The full title of Marta Kagan’s presentation (below) is actually ‘What the f*ck is social media? One Year Later’. However that doesnt make for nearly as snappy a post-title. If you work for a business or non-profit who currently think social media is a waste of time you need to show them this. Marta’s follow…

A couple of weeks ago I asked my readers to come up with twitter-related questions for James Paterson, Digital Communications Manager at O2. James hasn’t had time to answer them all but below you’ll find some great insights in to how a corporate giant engages with people on a personal level via social media. So are O2…

Rather than insert an image of the test card while I wait for James to respond to everyone’s wonderful social media questions here’s the story (so far) of twitter. Infoshots came up with the original design concept, which was tweaked slightly by Manolith. Start at the roots of the tree and work your way up.…

They employ over 11,000 people in the UK, operate 450 retail stores and sponsor the country’s biggest music venue. If there’s one word to describe o2 it is HUGE. Despite their size the telecommunications behemoth is one of the few major corporations truly engaging with their customers via the medium of social media. I’ve been particularly impressed at how quickly and efficiently…