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Like Minds 2010 – Calling all social media savvy charities

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If you’re even remotely interested in social media then a trip to Like Minds 2010 should be in your diary. It’s worth the £50 entry fee just to hear Steve Bridger speak.

Despite the general awesomeness of the Like Minds event, one element leaves a rather sour taste in the mouth – The Like Minds Summit. The summit is all about bringing together the best social media case studies, a white paper will be drawn up to form “the industry standard in Social Media implementation”. All sounds great so far. The problem is you’ll need to cough up £1.5k to join the summit and have your case study included.

As Richard Baker points out this isn’t going to be short change to most UK charities. Richard’s blog post has sparked a healthy debate on this matter and Trey Pennington has generously agreed to assist any charity wishing to take part:

“In the unlikely event that a non-profit organization submits a case study which meets submission requirements and is selected (the submission process is free and open to all), and they cannot afford the £1,500, I will make a contribution towards their fee and do the fundraising to get the balance for them.”

That sounds like a challenge.

Dogs Trust, Bullying UK, Quarriers, ENABLE Scotland and the many other non-profits effectively using social media…why not take up Trey’s offer and showcase what you’ve managed to achieve?


  1. […] Like Minds 2010 – Calling all social media savvy charities | – view page – cached If you’re even remotely interested in social media then a trip to Like Minds 2010 should be in your diary. It’s worth the £50 entry fee just to hear Steve […]

  2. Trey Pennington on January 6, 2010 at 10:02 pm

    Thank you Chris.

    It’s a “challenge” if it encourages someone to submit a case study. It’s an “offer” if it encourages someone else to submit a case study.

    In my own experience helping non-profits, they found tremendous benefit of going through such a process. Going through, for instance, the Kellogg Logic Model brought folks together to encourage thinking-through processes to outcomes. (NOT putting the Summit on par with the Logic Model though).

    For me, it has been quite educational to watch the British/Northern Irish interpretation of “dialog” and “asking questions.” Our South Carolina US Representative to Congress was blistered for uttering two words during the President’s speech (“you lie”); after watching Prime Minister’s Questions, our Joe Wilson would be a lightweight in Parliament. (I have no opinion of whether one is good and the other bad; just noting “different”)

    At the end of the day, I do hope folks are happy. Not sure it’s possible, but at least that’s an aim.

    Thank you for contributing to the conversation.

  3. […] made a really generous offer in the comments section to non-profits and that was taken up by thirdsectorlab and broadcast to his network. I see positive discussions happening online between the likeminds […]

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