Seven Ways AI Can Streamline Your Video Production Process

Darryl Corner

Darryl Corner

05 March 2024 | Estimated reading time: 2 minutes

Man with video camera

With so many AI tools cropping up at once, how can the third sector keep up?

Darryl Corner is the Video and Audio Lead at Third Sector Lab, and he’s pulled together a list of AI tools which can make video content easier than ever!

So, what can AI really do?

 

  1. Transcribe your video content.

Whether you need to create subtitles, or just need a written record of a long speech you filmed, accurate transcription is always good to have. 

At Third Sector Lab, we use Descript. Tools like this have auto transcribers that do a very good job of turning your speech into text and can even recognise multiple voices in a group discussion.

 

2. Edit your video easily

Want to edit video the way you edit a Word document? The next step after transcription is text-based editing. Literally cut and paste the words, and the video clips cut and rearrange themselves. 

Adobe Premiere has had this functionality for a while, but stand-alone apps like Pictory are getting there quickly as well.

The tools we recommend:

 

3. Clean Up Your Audio

Maybe you’ve recorded an interview in an echoey room. Or maybe there’s some unwanted background noise that’s leaving your audio less than professional. 

Whatever has gone wrong, all is not lost! The tool we recommend is Adobe podcast vocal enhancer. It does a great job cleaning up audio files. 

 

4.Write Your Script

Need to write a script but not sure where to start? If you haven’t yet, now’s the time to try ChatGPT . The grand-daddy of AI is great for getting past that scary, blank, white page moment.

On its own, it’s not a solution for hard-hitting scripts because it tends to lack emotional punch. However, it will help you marshall your thoughts and get you moving in the right direction.

 

5. Reading Your Script

Now that you have your script, you need a voice over artist. AI voice over generators – sometimes called text to speech – allow you to paste the text of your script and then choose from a range of voices.

 Tools:

Predictably, they’re heavily biased towards American accents but Vyond has some regional accents including Scottish and Welsh that are almost passable. 

 

6. Presenting Your Script

Can’t convince someone in the office to go in front of a camera or you just prefer to remain anonymous? There may be an AI solution. 

It’s possible to create avatars that basically speak the text you input with Synthesia. This is a great option if you want a human(ish) face to front your video. 

In the third sector, we often work with vulnerable groups, so it’s especially useful if you have any case studies that you’d like to keep anonymous. 

 

7. Can I make a whole video from a text prompt? 

Well, not quite. But there are various tools that are moving in that direction, like Sora from OPEN AI.  The results can look a bit like video game footage, but it could get you out of a hole.

Whilst it may prove to be a good alternative to stock footage libraries, it can’t turn up at your office or event and interview your clients or staff.

 

So what now?

To chat more about how your organisation can benefit from video content, contact darryl@thirdsectorlab.co.uk.

 

More from our blog

United Voices Network members stand together, smiling

October 4 2023

Partnering with United Voices Network to Promote Anti-Racist Youth Work

Third Sector Lab Director, Ross McCulloch, is handing over his twitter account to United Voices Network this Black History Month.
Three children hold hands in a field

September 29 2023

Celebrating Success: Content Design in the Children’s Sector

September's Roundtable event on content design for children was co-hosted by CELCIS and Our Hearings, Our Voices. Read to hear about their innovative work with children and young people.

September 13 2023

Websites Explained: How to Build a House 

Confused about how website design, development and hosting work? And where does your content fit in? We’ve put together a short guide to help explain how it works. 
How are Charities Using Social Media in 2023?

August 11 2023

How are Charities Using Social Media in 2023?

Third Sector Lab has compiled a list of some of our favourite ways charities are using social media this year. This includes specific campaigns, and more general online presence and activity. Get inspired with our round-up of great content in 2023 so far.
What is a Digital Trustee? A Guide for social enterprises, community interest companies and housing associations

July 31 2023

Digital Trustees: A Guide for Third Sector Organisations

Third sector organisations can be structured in all sorts of different ways. Most charities are led by a board of volunteers called trustees, who steer the organisation in the right direction. This may also be referred to as a board of directors. Community Interest Companies (CICs), housing associations and social enterprises have all approached us…
West of Scotland Housing Association: 97% of tenants felt we are good at keeping them informed about services and performances

July 18 2023

Scottish Social Housing Charter: Bring Reports to Life with Animation

By using video, Housing Associations can improve communication, enhance tenant experiences, streamline processes, and promote community engagement. Read more about partnering with Third Sector Lab