Developing a TikTok-worthy content strategy for charities

This session is for charities and community groups who are already on TikTok and want to grow an audience by developing unique and original content. The interactive webinar will explore:

• TikTok strategy: aligning with your organisation’s overall Business Plan and Marketing Strategy.
• Advanced TikTok insights: audience demographics and data to guide Content Strategy.
• Tone of Voice: how to develop a unique tone of voice for TikTok.
• Optimising for SEO: TikTok as a search engine.
• Influencing change: how to develop content about sensitive topics and influence change.
• Advanced TikTok functionality: Voice-over, Green-screen, Stitching, Duet, Creating Community.
• Advanced TikTok editing skills: tips and mistakes to avoid.
• TikTok analytics: how to use the analytics on the platform to improve your TikTok videos.
• Collaboration: how to develop effective collaborations on TikTok – working with micro-influencers.