Thursday 11 August 2022, 11.00am - 12.30pm

Introduction to Search Engine Optimisation (SEO)

This workshop will begin by exploring some of the foundations of SEO, including:

  • What it is
  • How it works
  • The factors that impact ranking
  • Why SEO matters.


We’ll then have a quick breakout session to cement our learnings and make sure everyone is on the same page.


We’ll then look at how to conduct keyword research, types of keywords and why these matter, and the concept of search intent. We’ll also discuss how to conduct keyword research and finish with a breakout exercise.

This session is open to any charity sector employees and volunteers across the UK. Where spaces are limited priority will be given to grant holders of our funding organisations.

About the trainer

Kathryn Strachan is the owner and Managing Director of Copy House Ltd., an award-winning content marketing agency specialising in technology and FinTech content.

As well as managing Copy House, Kathryn is a respected Forbes contributor and industry speaker featuring at events like MoneyNext, Semrush, Business Bites, TechTalks and more. She regularly speaks on topics like SEO, customer-centric content, technology marketing, agency culture, leadership and female entrepreneurship.

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