Wednesday 20 July, 11.00am – 12.30pm
Introduction to communications strategy
Lots of charities and community groups use online and offline channels to communicate, but how do we make sure our comms are effective and strategic? The good news is that it doesn't have to be complicated.
This introductory workshop will help you to develop and implement a communications strategy that meets your needs. We will look at:
- Defining your key communications objectives
- Identifying your audiences
- Choosing your channels
- Clear messaging and calls to action
- Monitoring and evaluating whether it's working
This session is open to any charity sector employees and volunteers across the UK. Where spaces are limited priority will be given to grant holders of The William Grant Foundation, The Robertson Trust, Inspiring Scotland, The National Lottery Community Fund and The RS MacDonald Charitable Trust.
About the trainer
Rosie McIntosh is a comms professional with over a decade of experience working in charities and the public sector. She has held senior roles at Oxfam Scotland, ENABLE Scotland and the Mental Welfare Commission. She is currently Head of Content at Third Sector Lab and Chief Executive of Mind Waves.
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