Friday 19 May, 11.00am - 12.30pm

How to use Google Analytics 4 to make smarter design and marketing decisions

Google Analytics 4 is the next generation of Analytics.

On 1 July 2023, standard Universal Analytics properties will no longer process data, so if you rely on analytics it’s important to make sure you’re prepared for the change..

During this workshop, we’ll cover:

  • The importance of a measurement plan
  • How Events can help measure user engagement
  • How Conversions help us measure performance
  • Analysing key user journeys in GA4


In order to get the most out of this workshop, it would be helpful to have a basic working knowledge of Google Analytics.

This session is open to any charity sector employees and volunteers across the UK. Where spaces are limited, priority will be given to grant holders of our funding organisations.

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