Wednesday 8 September, 2.00pm - 3.30pm

Google Analytics for Beginners with
Alice Rath

This workshop will explore the widely used Google Analytics tool with an overview of how to use the tool and what the metrics can tell you about your website or application.


This workshop is aimed at third sector professionals who are interested in measuring data and gaining a better insight into their website or app performance.


What you will take away from this workshop:


  • An understanding of Google Analytics and the data it captures
  • Confidence in using Google Analytics to reach conclusions about your website’s performance
  • How to set up conversion tracking within the platform.

This session is open to any charity sector employees and volunteers across the UK. Where spaces are limited priority will be given to grant holders of The William Grant Foundation, The Robertson Trust, Inspiring Scotland, The National Lottery Community Fund and The RS MacDonald Charitable Trust.

About the trainer


Alice Rath founded Pippins Digital Marketing in July 2019, she left her managerial position to create Pippins Digital Marketing, where she works to make digital marketing accessible for charities and purpose-led brands of all sizes.

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