Friday 5 May, 11.00am - 12.30pm

Getting ready for Google Analytics 4

Google Analytics 4 (GA4) is the next generation of Analytics.

On 1 July 2023, standard Universal Analytics properties will no longer process data, so if you rely on analytics it’s important to make sure you’re prepared for the change..

During this workshop, we’ll cover:

  • What is GA4 and why is the switch happening?
  • Key differences between Universal Analytics and GA4
  • Migrating to GA4: key considerations
  • Options for storing Universal Analytics data


In order to get the most out of this workshop, it would be helpful to have a basic working knowledge of Google Analytics.

This session is open to any charity sector employees and volunteers across the UK. Where spaces are limited, priority will be given to grant holders of our funding organisations.

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