It’s all change

If you’ve been following this blog you’re probably a little dissapointed at the level of activity recently. I’ve not posted here in a while because I’ve started using rossmcculloch.com for my personal thoughts, I’ve been busy organising Be Good Be Social and, most importantly, I’ve been taking on a lot of new client work. The Third…

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Like Minds 2010 – Calling all social media savvy charities

If you’re even remotely interested in social media then a trip to Like Minds 2010 should be in your diary. It’s worth the Ă‚ÂŁ50 entry fee just to hear Steve Bridger speak. Despite the general awesomeness of the Like Minds event, one element leaves a rather sour taste in the mouth – The Like Minds…

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Five with coffee

If you’re interested in all things non-profit and social media then grab a coffee and have a gander at these five ludicrously useful and interesting blog posts… 50 Social Media Tactics for Non-Profits Chad Norman provides 50 easy-peasy tactics which will help your charity meet the objectives of its social media strategy. If you’ve not…

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What the f*ck is social media?

The full title of Marta Kagan’s presentation (below) is actually ‘What the f*ck is social media? One Year Later’. However that doesnt make for nearly as snappy a post-title. If you work for a business or non-profit who currently think social media is a waste of time you need to show them this. Marta’s follow…

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The O2 Twinterview

A couple of weeks ago I asked my readers to come up with twitter-related questions for James Paterson, Digital Communications Manager at O2. James hasn’t had time to answer them all but below you’ll find some great insights in to how a corporate giant engages with people on a personal level via social media. So are O2…

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The story (so far) of twitter

Rather than insert an image of the test card while I wait for James to respond to everyone’s wonderful social media questions here’s the story (so far) of twitter. Infoshots came up with the original design concept, which was tweaked slightly by Manolith. Start at the roots of the tree and work your way up.…

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Ask @o2 a question…

They employ over 11,000 people in the UK, operate 450 retail stores and sponsor the country’s biggest music venue. If there’s one word to describe o2 it is HUGE. Despite their size the telecommunications behemoth is one of the few major corporations truly engaging with their customers via the medium of social media. I’ve been particularly impressed at how quickly and efficiently…

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Connecting Scotland’s digital community

On Friday night I attended the wonderful Digital Britain Unconference Scotland organised by Craig McGill. Twenty three people crammed into a private area of The Living Room, Glasgow, to discuss the future of the internet in Scotland. Some pretty interesting topics were covered, from broadband access across rural areas to the proliferation of social media.…

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e-Festival of Ideas

Vibewire’s wonderful online youth conference, e-Festival of Ideas, opens this week. I feel privileged to have been invited to contribute to the e-Festival as a guest panelist on the topic of ‘Social Media Making a Change?’ We’ll be looking at how social media can drive social change; how online media tools and applications impact poverty, climate…

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