Five simple ways to get everyone in your organisation passionate about social media

I cannot believe I’m writing a piece on getting everyone in an organisation involved with social media in 2014, but the reality is most charities and public sector organisations are a long way off truly embracing the medium. Technology isn’t really the issue – it all boils down to trust. That isn’t to say that…

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The O2 Twinterview

A couple of weeks ago I asked my readers to come up with twitter-related questions for James Paterson, Digital Communications Manager at O2. James hasn’t had time to answer them all but below you’ll find some great insights in to how a corporate giant engages with people on a personal level via social media. So are O2…

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