The O2 Twinterview

A couple of weeks ago I asked my readers to come up with twitter-related questions for James Paterson, Digital Communications Manager at O2. James hasn’t had time to answer them all but below you’ll find some great insights in to how a corporate giant engages with people on a personal level via social media. So are O2…

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Ask @o2 a question…

They employ over 11,000 people in the UK, operate 450 retail stores and sponsor the country’s biggest music venue. If there’s one word to describe o2 it is HUGE. Despite their size the telecommunications behemoth is one of the few major corporations truly engaging with their customers via the medium of social media. I’ve been particularly impressed at how quickly and efficiently…

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