5 lessons learned from Barnardo’s #carebandb spoof website

#Carebnb screenshot

[dropcap]B[/dropcap]arnardo’s have just launched their fantastic #carebandb campaign to highlight the state of housing provision that care leavers face across the UK. Mimicking Airbnb, the campaign was devised in-house and is brilliantly executed. This type of campaign could be delivered relatively cheaply by most charities – what are the lessons learned? [mark]1. Provide a rich…

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