Getting your business in the media isn’t about luck — it’s about knowing what journalists actually want. Whether you’re drafting a press release, pitching a story, or wondering how to grab a spot on TV or radio, in this hour and a half workshop Adam has the insights to help you be more effective in getting coverage.
We’ll look at what makes journalists tick, how to craft stories they actually want to cover, and the do’s and don’ts of press engagement, including with broadcast radio and TV.
No jargon, no fluff — just practical tips, real-world examples, and a few media myths busted along the way.
Bring your questions, and your challenges. Let’s make the media work for you.
In this relaxed, interactive hour and a half workshop, Adam will cover the following topics, and more, with tangible, actionable advice:
- Start with Why
- Audience(s), tone of voice, choice of media outlets
- How to find journalist contacts
- Crafting key messages
- Think like a journalist
- How to write a press release
- Print vs broadcast
