Creating and managing effective charity email campaigns using Mailchimp

Mailchimp is an email marketing platform designed to help you manage mailing lists and create email marketing campaigns. In this session, we’ll cover the basics of keeping a tidy and compliant Mailchimp account, an overview of how to create and design your first campaign and the tools provided by Mailchimp to help you analyse your campaigns.

What you’ll take away from this workshop:

• Confidence in using the Mailchimp editor to create your email templates.
• An understanding of how you can create tailored lists within your audience to create targeted campaigns.
• An understanding of how you can measure the performance of your email marketing campaigns.
• Some pointers on how you can grow your contact list.

This workshop is aimed at third-sector professionals who are taking their first steps or looking for a refresher in using Mailchimp for their email marketing.