Beyond the case study: finding and sharing stories that show your real impact

Storytelling is one of the most powerful ways charities can demonstrate their impact, build public understanding and inspire action. This practical introductory session explores how to identify stories that bring your charity’s work to life.

You’ll learn why the voices of people with living and lived experience are central to effective communications, what makes a story resonate with audiences, and how everyone in an organisation – not just the communications team – can play a role in spotting storytelling opportunities. Through real-life examples, discussion and interactive exercises, you’ll gain the confidence to recognise strong stories and understand how they can be used in your work.

By the end of the session, you will:
understand why living and lived experience is central to effective charity communications
recognise what makes a strong story
feel confident identifying stories and potential storytellers

Led by Jo Hamilton

Jo is Head of Policy and Communications at Scottish Drugs Forum, where she leads communications, campaigns, public affairs and policy activity to support efforts to reduce drug-related harm. She has more than 12 years’ experience leading communications, campaigns and engagement activity across the third sector, with a particular focus on poverty, substance use and children’s rights.

Jo is passionate about the power of authentic storytelling and evidence-led communications to influence public debate, challenge stigma and drive social change. Her work focuses on ensuring that the voices and experiences of people directly affected by issues are at the heart of communications, campaigns and decision-making.