A beginners guide to Meta Advertising and how it can support your charities fundraising requirements

A 90 minute online session lead by Andrew Parle.

This session introduces the fundamentals of advertising on Meta Platforms, including Facebook and Instagram.

You’ll learn how to set up campaigns, define the right audiences, create compelling ad content, and measure performance — including understanding the technical set-up, such as configuring the Meta Pixel to track conversions and optimise results.

The training will also explore how Meta advertising can support your charity’s fundraising requirements, from increasing engagement and attracting new supporters to driving donations and promoting key campaigns effectively.