The O2 Twinterview

A couple of weeks ago I asked my readers to come up with twitter-related questions for James Paterson, Digital Communications Manager at O2. James hasn’t had time to answer them all but below you’ll find some great insights in to how a corporate giant engages with people on a personal level via social media. So are O2…

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The story (so far) of twitter

Rather than insert an image of the test card while I wait for James to respond to everyone’s wonderful social media questions here’s the story (so far) of twitter. Infoshots came up with the original design concept, which was tweaked slightly by Manolith. Start at the roots of the tree and work your way up.…

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Ask @o2 a question…

They employ over 11,000 people in the UK, operate 450 retail stores and sponsor the country’s biggest music venue. If there’s one word to describe o2 it is HUGE. Despite their size the telecommunications behemoth is one of the few major corporations truly engaging with their customers via the medium of social media. I’ve been particularly impressed at how quickly and efficiently…

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Connecting Scotland’s digital community

On Friday night I attended the wonderful Digital Britain Unconference Scotland organised by Craig McGill. Twenty three people crammed into a private area of The Living Room, Glasgow, to discuss the future of the internet in Scotland. Some pretty interesting topics were covered, from broadband access across rural areas to the proliferation of social media.…

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e-Festival of Ideas

Vibewire’s wonderful online youth conference, e-Festival of Ideas, opens this week. I feel privileged to have been invited to contribute to the e-Festival as a guest panelist on the topic of ‘Social Media Making a Change?’ We’ll be looking at how social media can drive social change; how online media tools and applications impact poverty, climate…

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