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COVID-19: Digital service delivery for charities - Free support, resources, best-practice, policies, guidance and more for rapid deployment of essential charity services to online channels.

Marketing

5 lessons learned from Barnardo’s #carebandb spoof website

#Carebnb screenshot

[dropcap]B[/dropcap]arnardo’s have just launched their fantastic #carebandb campaign to highlight the state of housing provision that care leavers face across the UK. Mimicking Airbnb, the campaign was devised in-house and is brilliantly executed. This type of campaign could be delivered relatively cheaply by most charities – what are the lessons learned? [mark]1. Provide a rich…

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10 Halloween social media, fundraising and content gems for non-profits

[dropcap]H[/dropcap]alloween is coming but how do you make the most of it? I’ve rounded up the most spooktacular (sorry, really sorry) social media and fundraising resources for charities. 1. 28 Halloween ideas to make your social media rock 2. 3 great examples of brand generated spooky content 3. Fundraising Tricks and Treats: Raise more than…

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What the f*ck is social media?

The full title of Marta Kagan’s presentation (below) is actually ‘What the f*ck is social media? One Year Later’. However that doesnt make for nearly as snappy a post-title. If you work for a business or non-profit who currently think social media is a waste of time you need to show them this. Marta’s follow…

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Ask @o2 a question…

They employ over 11,000 people in the UK, operate 450 retail stores and sponsor the country’s biggest music venue. If there’s one word to describe o2 it is HUGE. Despite their size the telecommunications behemoth is one of the few major corporations truly engaging with their customers via the medium of social media. I’ve been particularly impressed at how quickly and efficiently…

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